Passion for the industry is the most important attribute to develop new ride concepts. U&D attaches great importance to fulfilling the needs of the end customer. If you are searching for the next big thing (future rides), it doesn’t make sense to ask a sales department or someone occasionally involved in the industry. Ask an enthusiast who is into spending a lifetime in amusement parks, and ask them what they can envision riding but what doesn’t exist – yet. Ask U&D and let‘s realise innovative new ride concepts.